Important this - please read. It pulls the rug out of under a cornerstone (i like mixed metaphors, me - L.N.) of Tory argument that I hear all the time - if only so and so worked harder, they too could get rich. No!!
But knowing what a science denying culture we live in today, I don't really expect it to be taken on board.
But it's useful having this in your armoury just in case.
http://www.monbiot.com/2011/11/07/the-self-attribution-fallacy/
Check the references out too
http://www.guardian.co.uk/science/2011/oct/30/daniel-kahneman-cognitive-illusion-extract
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